One of the innovative ways I work with clients is to organise Outreach Blogging campaigns. Also known as blogger relations, Outreach Blogging is simply one company working with another, to create genuine, authentic content – this in turn engages with the end-user, prospect or customer to promote a product, brand or service. I like to arrange mutually beneficial Outreach Blogging projects, whereby two companies work together synergistically, exchanging blog content (with back-links).
Naturally, the blog content will be relative to each company’s niche – as an example, here is an example of Outreach Blogging, whereby the content created by us is by-lined to the proprietor of a canine and equine nutrition company, and featured on the blog of a leading equestrian magazine title. Click HERE for info.