Digital creative content can take many forms, from website copy to social media campaigns. Its aim is to engage with the appropriate audience, from new prospects to existing customers. It could include standard web copy, case studies, reviews, ‘How To’ articles and social media infographics. The example shown here is the website of a leading workflow solutions company, based in the UK; Kathy Carter was engaged as a content writer to create informative and SEO-optimised website copy showcasing the company’s impressive database systems.

B2B website copy for service provider